Choosing a name is one of the parts of a startup I find the most difficult. It’s also something you can easily get hung up on. We all know that the key thing is to move on to actually building something we can put in front of users.
Read more: How to Name Your Startup
One of the most important and potentially challenging steps of starting a business is choosing a business name. For some, choosing a business name is the first step tackled because it's simple, quick and obvious to the business owner. For others, it's a struggle to identify a business name that truly encompasses the business and everything it stands for.
Read more: 5 Tips for Choosing a Name for Your Small Business
What's in a business name? Everything and nothing. The right business name will help distinguish you from a sea of bland competitors, provide your customers with a reason to hire you, and aid in the branding of your company. A business name won't make up for serious deficiency in your business operations or help you avoid selling. Apply these 10 commandments when choosing a name for your business.
Read more: The 10 Commandments of a Great Business Name